Changing Minds

In a republic, writing people off is easy - and dangerous. Persuading them is a challenge.

On January 21, 2017, half a million people flooded the streets of Washington on the heels of Donald Trump’s inauguration. They came out to support women’s dignity and equality and to oppose the new President’s bald-faced misogyny. The activists who organized that march decide to “go in” and struggle to change minds rather than write off their fellow citizens. It’s the kind of work that requires a willingness to engage with people whose views differ, often dramatically, from your own - and it’s not easy. But out guest says such efforts are critical to combating a write-off culture that is all but endemic in U.S. politics.

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S5 E9. Changing Minds

Let’s face it. There are times you can’t stand your neighbor’s guts. The problem is, contempt and disgust for people think differently from you is the death knell of democracy, says writer Anand Giridharadas. Over the last few years, he set out in search of the lost art of persuasion, and found it: among activists, cult-deprogrammers, political organizers and deep canvassers. Giridharadas shares what he learned and offers some advice on how to talk to your friends — and enemies — this holiday season.

Is political canvassing no better than telemarketing or door-to-door sales? Giridharadas and his subjects reject that notion.

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Giridharadas discusses his new book, and his faith in talking to political opponents, with Will and producer Robert Armengol. Trying to change people’s minds without alienating them is hard, especially in an age of rampant conspiracy theories, cultlike politics and growing extremism. In 2016, Russia used a troll farm to deepen America’s divisions. It’s a cautionary tale about how brittle the country’s political culture has become, Giridharadas says. But he also tells stories of hope about researchers and practitioners in the persuasion business. These are organizers who dig deep to convince others, by displacing their belief systems with empathetic gestures, not yelling and screaming.

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Missed Opportunity